In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users interact with a website, and it plays a vital role in converting visitors into clients. Key principles like usability, accessibility, clarity, consistency, and responsiveness are essential to consider. I discuss common UX issues, such as slow loading times and unclear navigation, and provide three quick steps to improve your website's UX: streamline navigation, optimize for mobile, and use clear call-to-action buttons strategically. Prioritizing UX over aesthetics helps businesses create strategic websites that resonate with their audience and drive better results.

Timestamps:

[00:00:46] The importance of prioritizing your wellbeing

[00:02:47] Choose to run your business outside of the traditional model

[00:03:47] How to create and maintain work-life harmony

[00:06:09] Creating a business with intention as a parent or caregiver

[00:08:13] How I am creating a business with intention

Key Takeaways:

• What is UX, and why is it essential in website design?

• Key UX principles that business owners should consider

• Identifying UX issues in your website

• Common pain points such as slow loading times, unclear navigation, lack of accessibility features, and broken links

• Implementing quick UX fixes

• Prioritizing UX over pretty design