In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users...

Thinking Beyond Pretty Design: UX Principles for Your Website

Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.

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In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on...

How to fix your funnel and increase conversions

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick...

4 things to remove from your website right now (and 1 to add)

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the...

Ethical launching: building trust & long-term relationships with customers

In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies...

Generating more leads through optimized landing pages

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world...

Thinking Beyond Pretty Design: UX Principles for Your Website

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