Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

Blog: Beyond the Book Launch: Selling Your Self Published Books' Backlist http://hub.me/amNwq

YouTube Video: https://youtu.be/uo3rc9MODfE

Timestamp show notes (click timestamp to view segment on YouTube):

0:13 Authors don't prepare for after the book launch

0:57 What is your backlist?

1:55 Backlist titles are valuable

2:49 How to think long term for your books

5:06 Advertising your backlist book titles on Amazon, Facebook and Instagram