Side of Design

Thinking Bigger: A System-Level Approach to Healthcare’s Future


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Healthcare executives juggle decisions worth millions of dollars across multiple campuses while trying to predict a future that keeps changing. Aging facilities need updates, new technologies demand space, and patient needs shift faster than anyone can track. For health systems managing everything from rural Critical Access Hospitals to major medical centers, the old method of planning one facility at a time leaves critical gaps.

BWBR Principal Jason Nordling, Senior Planner Jessica Sweeney, and Principal Brian Zabloudil help health systems tackle this complexity through system-level strategic planning. Their work extends well past traditional facility master plans, taking on the task of aligning an entire network of care.

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Side of DesignBy BWBR

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