Cultured is an innovative subscription box service that brings global cultural experiences directly to customers' doorsteps. Join us as Charlotte shares her entrepreneurial journey from walking 20 miles a day conducting market research to launching a business that curates authentic cultural items from countries around the world. Gary and Jill help Charlotte tackle crucial challenges around logistics, pricing strategy, and scaling her business while maintaining quality and authenticity. This episode offers valuable insights into bootstrapping a startup, conducting grassroots market research, and the importance of understanding unit economics before scaling.

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https://www.iamcultured.co

https://www.linkedin.com/company/iamcultured/

https://www.instagram.com/iamcultured.co/