Trying to remove emotion and assumptions from indie business decision-making.

210: Thinking Like A Business

From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.  Hosted by Marco Arment and David Smith.

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We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

290: Pillar III: Retention

How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.

289: Vision Pro Numbers

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

288: Feelings & Opportunities

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

287: Pillar II: Monetization

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

210: Thinking Like A Business

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