Hien Lam, co-founder of Huck Finch, a strategic design studio in Ypsilanti, joins us to talk about building a business with intention, the power of saying no, and creating a brand that resonates. Hien shares his unconventional career path from pre-med to design entrepreneur, and how travel has influenced his work and worldview. We also dive into client experience, pricing strategies, and why great design starts with strategy, not aesthetics.