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Thinking Outside the Box: How Benefits Brokers Can Build Trust Through Education
In this episode of Benefits Broker Boost, Adam Smith sits down with Chris Pierron, a 15-year benefits veteran with over two decades in the health and fitness industry, to explore a radically different approach to winning and retaining employer relationships.
Chris shares the origin story behind The Conscious Bite, a new venture that blends nutrition education, employee wellness, and benefits strategy. Rather than leading with cold calls, rate comparisons, or plan design jargon, Chris explains how he is using value-first education to build trust, create authentic relationships, and organically differentiate himself in a crowded benefits market
The conversation dives deep into why traditional broker outreach often fails, how HR leaders are overwhelmed and burned out, and why adding genuine value to employees’ lives is the fastest path to credibility. Chris draws powerful parallels from his time running gyms, where giving away education and training led to exponential growth without selling, and shows how the same philosophy applies to benefits today
Adam and Chris also explore the massive role nutrition plays in chronic illness, healthcare costs, and plan spend, breaking down why prevention, not just care navigation, must be part of the benefits conversation. From seed oils and food additives to the cultural challenges around changing eating habits, Chris explains what resonates with employees and how small changes can create ripple effects across an organization.
Beyond nutrition, this episode challenges brokers to think creatively about their own backgrounds and interests. Whether it’s financial education, mindfulness, fitness, or mental health, Adam and Chris brainstorm practical ways brokers can partner with experts and offer meaningful value-add programs that HR leaders actually want to say yes to.
The episode wraps with a forward-looking discussion on why 2025 may be the most exciting time in history to be in employee benefits. Chris shares his optimism around care navigation, AI-driven decision support, and genomics, and how these innovations could finally shift the industry from reactive care to proactive health management.
If you’re a broker looking to stand out, build deeper relationships, and rethink how you approach employer engagement, this episode will challenge you to stop selling and start serving.
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By PlansightIn this episode of Benefits Broker Boost, Adam Smith sits down with Chris Pierron, a 15-year benefits veteran with over two decades in the health and fitness industry, to explore a radically different approach to winning and retaining employer relationships.
Chris shares the origin story behind The Conscious Bite, a new venture that blends nutrition education, employee wellness, and benefits strategy. Rather than leading with cold calls, rate comparisons, or plan design jargon, Chris explains how he is using value-first education to build trust, create authentic relationships, and organically differentiate himself in a crowded benefits market
The conversation dives deep into why traditional broker outreach often fails, how HR leaders are overwhelmed and burned out, and why adding genuine value to employees’ lives is the fastest path to credibility. Chris draws powerful parallels from his time running gyms, where giving away education and training led to exponential growth without selling, and shows how the same philosophy applies to benefits today
Adam and Chris also explore the massive role nutrition plays in chronic illness, healthcare costs, and plan spend, breaking down why prevention, not just care navigation, must be part of the benefits conversation. From seed oils and food additives to the cultural challenges around changing eating habits, Chris explains what resonates with employees and how small changes can create ripple effects across an organization.
Beyond nutrition, this episode challenges brokers to think creatively about their own backgrounds and interests. Whether it’s financial education, mindfulness, fitness, or mental health, Adam and Chris brainstorm practical ways brokers can partner with experts and offer meaningful value-add programs that HR leaders actually want to say yes to.
The episode wraps with a forward-looking discussion on why 2025 may be the most exciting time in history to be in employee benefits. Chris shares his optimism around care navigation, AI-driven decision support, and genomics, and how these innovations could finally shift the industry from reactive care to proactive health management.
If you’re a broker looking to stand out, build deeper relationships, and rethink how you approach employer engagement, this episode will challenge you to stop selling and start serving.