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Thinking outside the box in partner enablement w/ Recart & Social Lite
This episode uncovers how the #1 Shopify app runs partner enablement in a unique way - by allowing their top partner Social Lite, an eComm digital marketing agency, to instruct their users on how to use Recart in full funnel traffic and conversion campaigns. I was able to get this conversation right after they had started to test and strategize this new facet to their partnership. We get into the mindset from both sides, what each team required to make this worth doing, and why they are so excited about the future of their partnership.
“The burden of support and training these merchants doesn't fall back on them necessarily. We can take that into our own hands.”
Sections:
[00:04:18] Intro’s - live partnerships
[00:07:31] Ways to get partners activated quickly
[00:11:51] Metris Social Lite refers to for partnership success
[00:14:54] Genesis of the course idea
[00:18:12] Integration of Recart in the course
[00:24:57] How the economics and referrals work in the course
[00:34:38] What’s next for this strategy
Resources:
Sendoso.com - The leading sending platform.
Partnerstack.com - Partner tracking and payouts.
Sharework.co - A free account mapping solution.
https://partners.recart.com/
https://www.sociallite.ca/
View all episodes
By Alex Glenn
5
88 ratings
This episode uncovers how the #1 Shopify app runs partner enablement in a unique way - by allowing their top partner Social Lite, an eComm digital marketing agency, to instruct their users on how to use Recart in full funnel traffic and conversion campaigns. I was able to get this conversation right after they had started to test and strategize this new facet to their partnership. We get into the mindset from both sides, what each team required to make this worth doing, and why they are so excited about the future of their partnership.
“The burden of support and training these merchants doesn't fall back on them necessarily. We can take that into our own hands.”
Sections:
[00:04:18] Intro’s - live partnerships
[00:07:31] Ways to get partners activated quickly
[00:11:51] Metris Social Lite refers to for partnership success
[00:14:54] Genesis of the course idea
[00:18:12] Integration of Recart in the course
[00:24:57] How the economics and referrals work in the course
[00:34:38] What’s next for this strategy
Resources:
Sendoso.com - The leading sending platform.
Partnerstack.com - Partner tracking and payouts.
Sharework.co - A free account mapping solution.
https://partners.recart.com/
https://www.sociallite.ca/