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Thinking Right For Your Business – The Faith In Values
Recently, our firm's Head of Marketing explained to me that in order to stand out in a crowded online market, we need to articulate our values. Her point was substantiated by research. In principle, I agree.
However, the problem I see is what is in reality and how to execute this (value).
Many years ago, I committed VanillaLaw to serving the SME community and embracing a single-minded value of keeping things "plain and simple". That means a reduction in fees and loss of opportunities in getting complex work, that all law firms desire. Logically, and from what I have explained about being boxed into a label, it would have been a bad idea!
Yet, and somehow after 26 years, we far exceeded our own plans and expectations. I have come to accept that in business some things are not logical. It takes a certain amount of FAITH and COURAGE.
Listen to the full length episode where Mark, Founder of VanillaLaw, shares his musing.
Subscribe to the firm's Spotify channel to get weekly insights into the mind of an entrepreneur-lawyer who has navigated his business successfully through 5 global recessions (pre-covid)
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By GoSMERecently, our firm's Head of Marketing explained to me that in order to stand out in a crowded online market, we need to articulate our values. Her point was substantiated by research. In principle, I agree.
However, the problem I see is what is in reality and how to execute this (value).
Many years ago, I committed VanillaLaw to serving the SME community and embracing a single-minded value of keeping things "plain and simple". That means a reduction in fees and loss of opportunities in getting complex work, that all law firms desire. Logically, and from what I have explained about being boxed into a label, it would have been a bad idea!
Yet, and somehow after 26 years, we far exceeded our own plans and expectations. I have come to accept that in business some things are not logical. It takes a certain amount of FAITH and COURAGE.
Listen to the full length episode where Mark, Founder of VanillaLaw, shares his musing.
Subscribe to the firm's Spotify channel to get weekly insights into the mind of an entrepreneur-lawyer who has navigated his business successfully through 5 global recessions (pre-covid)