On February 15th 2026 thinkingplace turned 20 and in this podcast John Till CEO looks back on a personal and professional journey that has seen the team work with over 100 places the length and breadth of the UK. thinkingplace has created place stories, visual brands, leadership groups, ambassador programmes and a whole range of implementation for regions, cities, towns, economic geographies and new developments. We discover where John’s love affair with place came from, the important Hull influence on why thinkingplace came into being, what has been learnt over the 20 years, best practice thoughts and what the future might hold for place.