We sit down with our friends John Bielenberg and Brandt Williams, creators of Thinknado, to explore how creativity, AI, and a willingness to “think wrong” can unlock more innovative solutions in taking climate action. Together, they discuss why AI shouldn’t replace human creativity, but instead challenge our default thinking, generate unexpected ideas, and spark entirely new possibilities.

John and Brant discuss the power of small bets, or low-risk experiments that build momentum for bigger change. They share practical strategies for helping designers navigate organizational roadblocks, gain buy-in, and make climate-forward decisions the norm instead of the exception.

If you’ve ever felt like your best ideas get shut down before they have a chance, this conversation is for you. Solving the climate crisis won’t come from doing what we’ve always done. We must question assumptions, embrace curiosity, and have the courage to think differently. The best way forward is to think wrong.