IPTA

#THIRDTHURSDAY: The PT's Digital Edge: From Surviving to Thriving to Evolving (September 2025)

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Physical therapy has a powerful legacy, and today's clinicians are navigating a new era of healthcare. The question isn't whether your practice is successful, but where it stands on the path to the future.

Are you simply surviving, managing daily challenges and fighting to keep pace? Are you currently thriving, providing excellent care but anchored to traditional models? Or are you ready to evolve, leveraging technology not as a disruption, but as a strategic asset to solidify your business and elevate patient care?

This #THIRDTHURSDAY course is your roadmap for the future. We will explore how to honor the core principles of the profession while strategically integrating new tools and business models to ensure your practice is not just sustainable, but truly future-proof. Discover how the right digital playbook can enhance your existing business, create new revenue streams, and position you as a leader in a rapidly changing healthcare landscape. 

Dr. Alex Bendersky, PT, DPTshares knowledge and expertise on "The PT's Digital Edge: From Surviving to Thriving to Evolving."

What to expect: 

Upon completion of this course, participants will be able to:

  • Assess your clinic's strategic position as either surviving, thriving, or evolving in the modern physical therapy landscape.
  • Analyze how core digital technologies can be integrated into your existing practice to enhance clinical care without compromising established strengths.
  • Demonstrate how to leverage digital tools to reinforce operational efficiency, improve patient engagement, and open new avenues for revenue and growth.
  • Evaluate the economic realities and opportunities presented by evolving reimbursement models and new business frameworks, ensuring your business's long-term vitality.
  • Formulate a plan for navigating the ethical and regulatory considerations of digital health, ensuring a secure and compliant transition for your practice.
    • About the Speaker: 

    Dr. Alex Bendersky, PT, DPT is a fellowship-trained clinician and accomplished healthcare technology leader with more than 22 years of experience at the intersection of patient care, clinical operations, and digital innovation. Throughout his career, he has consistently driven initiatives that enhance clinical outcomes, improve operational efficiency, and modernize care delivery.

    Alex’s clinical excellence has been recognized with numerous honors, including Clinician of the Year within a network of over 3,000 therapists. As a founding member and Director of Rehabilitation at Ivy Rehab, he was instrumental in expanding the organization from inception to a network exceeding 350 clinics, developing scalable models for quality care and leadership development across the enterprise.

    He has also served in multiple executive leadership positions, including Director of Rehabilitation, Director of Digital Health, and Director of Clinical Interventions for Doctors of Physical Therapy, Luna PT and other National MSK operators. In these roles, Alex has championed the integration of innovative technologies, advanced analytics, and value-based care frameworks to improve patient engagement, streamline provider workflows, and deliver measurable results for both patients and organizations.

    In addition to his leadership and operational expertise, Alex is a speaker, educator, and advisor in the fields of musculoskeletal health, allied health sciences, and healthcare transformation. His work reflects a commitment to bridging traditional, evidence-based practice with the possibilities of emerging health technology health solutions, ensuring that advancements in technology are grounded in clinical excellence and patient-centered values.

    This program was originally recorded September 18, 2025.

    You can even earn 2 hours of CE (Self- Study):  

    1. Purchase the recording by visiting IPTA's Virtual Library . (FREE FOR IPTA MEMBERS / CE Subscribers - log in to ipta.org so it knows who you are!) Non-member cost is $45. You can earn 1-2 hours of CE, depending on the length of program.
    2. Once your transaction is completed, you will receive an email with a link to download a document containing a link to the online recording AND a link to a quiz to complete after you view the recording.
    3. Watch the recording and complete the quiz. If you score 80% or better, you will receive an email notification of your CE award.  If you are an IPTA member/ CE Subscriber, your CE award will also post in your membership profile under Professional Development. If you are not yet a member, an CE certificate will be emailed to you within 7-10 business days. 
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