This 28-Year-Old Cashed Out Her 401(k) to Buy 300 Gallons of Rosé. Now She's Running a Multimillion Dollar Wine Company by Paul Schrodt Alix Peabody didn’t intend to start a wine company, but the millennial entrepreneur stumbled into it. Almost literally. The 28-year-old’s canned rosé line Bev is social media-savvy and comes with its own feminist hashtag-ready catchphrases—”made by chicks” and “break the glass.