The affiliate marketing playbook that worked in 2022 is not just outdated. It is actively working against you. Andra Ionescu, started off as an affiliate manager at MaxWeb, and has recently been promoted to the CEO role. She has seen every side of this industry since 2012, and is here to tell you exactly what has changed and what to do about it.

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What you'll learn:

• Why native advertising is the most underrated channel in performance marketing right now and how to structure your first campaign with a pre-lander that actually converts
• How to run the 70/30 budget split between a scaling pipeline and a testing pipeline so you never run dry on winners
• Why Meta's Andromeda update killed the old targeting playbook and why creative volume is now your primary lever
• How AI overviews have taken over 60% of supplement-related searches and what you need to do now to stay visible
• Why making your account manager your best friend is the single highest-leverage move any new affiliate can make

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About Andra Ionescu:

Andra Ionescu is the CEO of MaxWeb, one of the leading CPA performance networks in direct response and e-commerce. She has been in the industry since 2012, working across vendor, affiliate, and operations roles before taking the top seat. MaxWeb works across Meta, native, Google, and email, running exclusive offers at scale in health, nutra, and e-commerce.

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Connect with Andra Ionescu:

Website: www.maxweb.com

LinkedIn: https://www.linkedin.com/in/andraionescu90/

Instagram: https://www.instagram.com/andra.ionescu.90/

Facebook: https://www.facebook.com/andra.ionescu.90

Affiliate World Budapest: (Shmuel and Andra are both speaking): https://affiliateworldconferences.com/

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Key moments:

• 10:12 - Why VSLs still work when the hook lands in the first minutes, and why the staged, polished format is dying
• 17:45 - Why native is the long-term play and how Meta's Andromeda update changed the cost and learning curve
• 30:12 - How AI overviews are dominating supplement search results and why the old affiliate SEO playbook is broken
• 38:51 - Why the next phase of affiliate marketing is about training AI, not just people
• 40:48 - The single most important move any new affiliate can make before spending a dollar on ads

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/

For more information about Built To Scale visit: https://www.builttoscale.co/

If you have any questions, suggestions, or ideas for a future episode, please email [email protected].