Drawing from our recent collaborative publication titled Ethnographic reporting meets engaged journalism and offers untapped resources in Facts and Frictions, Adam Gamwell and Emily Kennedy explore how journalism and anthropology have each undergone periods of reckoning—grappling with questions of representation, power, and the need to reimagine their relationships with the communities they study or report on. We'll reflect on surprising parallels in the histories of both fields, the resurgence of ethnographic methods in journalism, and the practical value of deep, community-driven research for newsrooms navigating turbulent social and technological change.

Join us as we explore how ethnography—a powerful research method from anthropology—is revolutionizing engaged journalism. Adam Gamwell (anthropologist and host) and Emily Kennedy (journalist, anthropologist, and founder of the Center for Anthropology and Journalism) dive into the real-world impact of blending journalism methods with community engagement and storytelling. Why does this matter? As the lines between journalism education, media innovation, and local news blur, understanding the tools that can empower newsroom strategy, cultural understanding, and meaningful representation in media is essential for anyone interested in the future of storytelling and reporting.

Key takeaways:

• Why the “ethnographic impulse” surges in times of social or industry upheaval 17:19
• How both fields are rethinking extractive practices and striving for true community engagement 09:06
• The business case for engaged journalism: connecting community engagement with audience growth and sustainable revenue 24:06
• The urgent questions posed by AI for researchers, journalists, and communities alike 21:25

Join us for Engage2026 - a two-day virtual conference for shaping the future of engagement journalism and ethnography—through shared learning, skills, and community.

Engage2026 is produced by the Centre for Anthropology and Journalism.


Emily Kennedy is the founder of the Center for Anthropology and Journalism and a leading voice in the intersection of ethnography and journalism. With a unique background spanning anthropology, journalism, and community-driven research, Emily brings real-world expertise from her work with journalism institutes, workshops, and published research bridging the gap between academic insight and practical newsroom innovation.


Read more and chat with the full transcript & key moments from this episode on CastMagic

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

What if studying at UC Berkeley’s International House is more than just an experience—it’s a transformation? In this episode of This Anthro Life, host Adam Gamwell is joined by international students and experts to explore the deep cultural, social, and intellectual exchanges that happen inside the iconic I-House.

They dive into what makes I-House a unique melting pot, from lifelong friendships and unexpected challenges to the ways living in a global community reshapes perspectives on identity, belonging, and the future. How does immersion in such a diverse environment change the way we see the world? What can we learn from the personal stories of those who’ve called I-House home? And how does this kind of international exchange influence careers, innovation, and even global diplomacy? This conversation is a must-listen for anyone interested in cross-cultural connections, higher education, and the impact of global communities.

Whether you’re a student, traveler, or just fascinated by how diverse perspectives shape our world, this episode will make you rethink the meaning of home and belonging.

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

Are you curious about the incredible versatility of an anthropology degree? In this episode of This Anthro Life, host Adam Gamwell breaks down the many paths available to anthropologists beyond studying ancient cultures. From tech and healthcare to nonprofits, business, and even solving crimes, Adam explores how anthropology equips professionals to tackle real-world challenges. Discover how anthropologists use their unique skills to bridge cultural gaps, analyze human behavior, and create impactful solutions across industries. Whether you're considering a career in anthropology or simply intrigued by its applications in today's world, this episode will inspire you to see the value of understanding human connections in new ways. Tune in for a thought-provoking conversation about culture, careers, and the power of anthropology!

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

What if the future isn’t something we predict, but something we design? In this episode of This Anthro Life, host Adam Gamwell is joined by Carissa Carter and Scott Doorley to dive into the hidden forces shaping our world—from speculative fiction to emerging technologies and the ripple effects of design. They explore mammoth de-extinction, AI, and the unintended consequences of innovation, challenging us to rethink how we approach progress. How do the stories we tell influence what’s possible? What happens when corporations take on responsibilities once held by governments? And can we really predict the impact of new technology before it’s too late? This conversation is a must-listen for anyone curious about the future of design, technology, and society. Whether you’re a designer, thinker, or just fascinated by what’s next, this episode will change how you see the world—and your role in shaping it.

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

What if true healing and self-discovery required breaking the boundaries between science and spirituality? In this episode of This Anthro Life, host Adam Gamwell sits down with Austin Mao, a serial entrepreneur turned spiritual leader, to explore the transformative power of psychedelics, trauma healing, and personal enlightenment. Austin shares his profound journey—from tech entrepreneurship to founding Ceremonia, a modern sanctuary that blends ancient shamanic practices with cutting-edge neuroscience. Through experiences with ayahuasca and psilocybin, he uncovers how psychedelics can unlock repressed memories, heal trauma, and help individuals reconnect with their authentic selves. This conversation dives deep into the intersection of therapy, plant medicine, and human potential, revealing how psychedelics are being used by CEOs, veterans, and seekers alike to reshape their minds and lives. If you’re ready to challenge what you know about healing and consciousness, this episode is for you.

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

What if work isn’t just about what we do, but how we think about it? In this episode of This Anthro Life, host Adam Gamwell is joined by Claudia Strauss to unravel the myths and realities behind today’s shifting work culture. They explore the viral claim that “nobody wants to work anymore,” uncovering the hidden forces driving changes in labor, passion, and productivity. From the history of the Puritan work ethic to the rise of AI and gig work, this conversation challenges us to rethink what it really means to find purpose in what we do. How has the idea of hard work evolved? Why do some jobs feel more meaningful than others? And what happens when the very definition of work itself begins to change? This episode is a must-listen for anyone questioning the future of work, purpose, and fulfillment. Whether you’re an employee, entrepreneur, or simply rethinking your career, this conversation will shift your perspective—and maybe even the way you work.

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

Are you a parent navigating the overwhelming world of modern motherhood and parenting myths? In this episode of This Anthro Life, host Adam Gamwell speaks with Nancy Reddy, author of The Good Mother Myth, to explore the cultural narratives shaping our ideas about motherhood, parenting, and family life.

Nancy dives into the history and science behind these pervasive myths, offering insights into how societal expectations often create unrealistic pressures on mothers and fathers alike. Together, they discuss the importance of redefining parenting roles, embracing support systems, and unlearning outdated ideas to create healthier relationships with our children—and ourselves. Whether you're a parent, future parent, or simply curious about the cultural forces shaping family life, this episode offers valuable perspective and hope.

Links:
https://www.thisanthrolife.org/
https://thisanthrolife.substack.com/
https://www.instagram.com/thisanthrolife/
https://www.facebook.com/thisanthrolife
https://www.linkedin.com/company/this-anthro-life/ 

About Nancy Reddy:
https://www.instagram.com/nancy.o.reddy/
https://nancyreddy.substack.com/
https://read.macmillan.com/lp/the-good-mother-myth-9781250336644/?fbclid=PAZXh0bgNhZW0CMTEAAabLBMgSEZBaxgx0ax-1d9mYu-VenwY5qprtUDMkOy5BnEZagOHVpDNwogQ_aem_jrxfpR3OiSq12FGNrfoiPw

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

Have you ever felt successful on the outside but empty on the inside? In this episode of This Anthro Life, host Adam Gamwell speaks with Dr. Nethra Samarawickrema about the struggles of modern work-life, the tension between authenticity and belonging, and why many of us feel disconnected from our careers.

Dr. Nethra shares actionable insights on how small daily actions can spark big changes, the importance of value-aligned work, and how leaders can foster environments where employees truly thrive. If you’re looking to transform your relationship with work, this episode is for you.

Links:
https://www.thisanthrolife.org/
https://thisanthrolife.substack.com/
https://www.instagram.com/thisanthrolife/
https://www.facebook.com/thisanthrolife
https://www.linkedin.com/company/this-anthro-life/


About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

How do our physical spaces shape the way we live, connect, and thrive? In this episode of This Anthro Life, we delve into how design and the built environment impact today’s biggest challenges—climate change and social division. Featuring Vishaan Chakrabarti, architect and author of The Architecture of Urbanity, we explore how rethinking our spaces can foster joy, connection, and inclusivity.

Discover why our housing and public spaces matter more than ever in rebuilding our social fabric. From suburbs to cities, and rural America to bustling urban centers, this is a conversation about the role design plays in creating a better, more sustainable future.

Follow Vishaan: https://www.linkedin.com/in/vishaan-chakrabarti-faia-a004b9113/

About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.

How are America’s family farms disappearing at such a rapid rate, and what does this mean for the future of our food, families, and rural identity? In this episode of This Anthro Life, Adam Gamwell sits down with Brian Reisinger, author, journalist, and fourth-generation Wisconsin farmer, to explore the hidden struggles of rural America. Together, they discuss the mental health crisis, the pressures on farmers, and the economic despair fueling the loss of 45,000 farms annually.

Discover why family farms are the backbone of our communities and how we can fight to preserve them. With heartfelt stories and historical insights, this episode highlights the urgent need to bridge rural and urban divides for a stronger, united future.

Learn more about Brian:
https://www.brian-reisinger.com/about


About This Anthro Life:
This Anthro Life is your podcast for thought leadership at the intersection of culture, work, and storytelling. We bring you interviews and insights for business leaders, design thinkers, researchers, and anyone curious about how culture shapes our lives.

Explore more episodes and subscribe to our newsletter at thisanthrolife.org and join our Substack community at thisanthrolife.substack.com.