In this episode, psychologist and author Kelly McGonigal is going to share with you a radically different vision of what it means for an author to connect with readers and prepare for a book launch. Her new book, The Joy of Movement, comes out in December, and she shares specifics on what she is doing and why. She also shares what having a viral TED talk with twenty million views, did (and didn't) do for her career. Oh, she will also explain why she turned down an invitation from Richard Branson!