Jen Horonjeff, founder and CEO of healthcare startup Savvy, knows this first hand and is trying to change that by applying a cooperative model to her business.

“I’ve just always been somebody who’s been a patient,” Horonjeff tells TechCrunch.

Horonjeff’s experience in the health system led her to become a human factors engineer focused on human-centered design, she says.

“So what matters to patients and what affects their health and health behaviors outside of just the traditional things [are what] we’ve been looking at,” she says.

And what they were talking about were not the same priorities as the patient communities that I was part of. | To read full story, visit https://startuparound.com/read/1581696007.7364664/This-co-op-wants-to-put-money-back-into-patients’-hands-–-TechCrunch?ref=audio_experience