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This Company Increased Leads by 700%
Highlights:
- A company that designs, builds and manages aquatic experiences was faced with a challenge of gaining awareness in an expanded market and a perception of offering a commoditized product. [3:30]
- John shares his framework for approaching a lead generation project. The goal was to become top of mind for cities who are interested in building or managing a pool facility and generate qualified leads. [5:30]
- John talks about the content assets that were used for the lead generation aspect of the project. [8:45]
- John describes how he worked with the client to define the audience [10:45]
- Here's how they decided what content to use, how it was important to the chosen audience and what pain point the content addressed. [15:45]
- John talks about using social media, FaceBook, LinkedIn and others, for a highly targeted audience. [20:00]
- Re-targeting can be a powerful tactic to gain awareness in the lead generation case study. John explains how it works and why it's fo powerful. [22:50]
- "The results were huge!" Cost per lead was only $25.50 per lead which is pretty good with a total spend of around $6000 and a 700% increase in net new leads. [25:00]
- Counsilman-Hunsaker is the company, here is the link to the case study.
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By Bruce McDuffeeHighlights:
- A company that designs, builds and manages aquatic experiences was faced with a challenge of gaining awareness in an expanded market and a perception of offering a commoditized product. [3:30]
- John shares his framework for approaching a lead generation project. The goal was to become top of mind for cities who are interested in building or managing a pool facility and generate qualified leads. [5:30]
- John talks about the content assets that were used for the lead generation aspect of the project. [8:45]
- John describes how he worked with the client to define the audience [10:45]
- Here's how they decided what content to use, how it was important to the chosen audience and what pain point the content addressed. [15:45]
- John talks about using social media, FaceBook, LinkedIn and others, for a highly targeted audience. [20:00]
- Re-targeting can be a powerful tactic to gain awareness in the lead generation case study. John explains how it works and why it's fo powerful. [22:50]
- "The results were huge!" Cost per lead was only $25.50 per lead which is pretty good with a total spend of around $6000 and a 700% increase in net new leads. [25:00]
- Counsilman-Hunsaker is the company, here is the link to the case study.