One’s a media guy turned accidental founder. The other’s a founder who stumbled into media. Together, Steve Grace and Larry Emdur bring a sharp, unscripted, and often hilarious take on what it really means to build a business.

Filmed on site at The Pillars, the show pulls back the curtain on startup life; the wins, the setbacks, and the real cost of building from scratch.

In this series premiere, we set the stage for a massive Season 1. Larry opens up about launching his own whiskey brand, while Steve reveals why a career in startups taught him that storytelling is the only asset that actually matters.

Coming up in Season 1, we’re sitting down with some of the biggest and most interesting names in business:

• Robert Herjavec: The Shark Tank heavyweight on the chaos of the early days.
• Ant Middleton: The SAS Australia chief on resilience and mental toughness.
• Amal Wakim: On disrupting the health industry and scaling a food empire.
• Gavin Rubenstein: Inside the discipline and drive of the Luxe Listings star.
• Natalie Kyriacou: From environmental activism to building a global impact brand.
• Steve Hui: The "iFlyFlat" founder on hacking the system to travel in luxury.
• Anthony Bell: The celebrity accountant and skipper on high-performance leadership.
• Robin McGowan & James Wakefield: The InStitchu founders on reinventing retail from a garage.

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