Beauty Business Breakthroughs

“This Could Replace My Job”: How Griselda Perkins Built a Multi-Room Spa After the Military


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Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job.

But after finding Luxe and enrolling in her first training, she had one thought:

“This could replace my job.”

Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers.

In this episode, Griselda shares:

  • The Luxe courses that gave her permission and structure to start — even as a total beginner

  • How she scaled to consistent $4K+ months while still working full-time

  • Her client experience strategy that’s bringing in families, professionals, and loyal locals

  • Why her spa vision includes both high-end services and team development

  • The moment she realized this industry wasn’t just a side hustle — it was her legacy

    This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start.

    Play the episode. You’ll feel what’s possible.

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    Beauty Business BreakthroughsBy Shara Gabaldon