In many startups, go-to-market breaks when the team scales: more tools, more handoffs, more chaos.

In this episode of GTM Hackers, Charles Brun sits down with Christian Lim, co-founder of Youno, to explain a more durable approach: start by building GTM infrastructure that is easy to maintain, then layer automation and AI agents on top.

You will learn:

1. Why tool sprawl creates a maintenance tax that slows teams down
2. How API-first choices make your GTM stack more resilient over time
3. The two common GTM failure points: misalignment and messy CRM data
4. How CRM deduplication and enrichment improve outbound execution and forecasting
5. How simple AI classification prompts can keep data structured (for example, company size)
6. How a Slack-native assistant can help reps find prospect details faster
7. A practical workflow to automate weekly client updates using Dust and ClickUp8) How to drive AI adoption with one internal champion and one high-impact workflow

Guest: Christian Lim (Youno)

Host: Charles Brun