Tyler Channel runs PaywallProject which is a WordPress stack for news publishers. Tyler recommends that the publishers use a paywall to drive revenue, no matter how small or regional their audience is. When he was in college, Tyler heard a professor say that someone needs to discover a way to make newspapers sustainable. That's been his goal for years, and now he's making it happen.

Find out more: https://www.paywallproject.com/

Links mentioned in this episode:

• https://leakypaywall.com
• https://newsletterglue.com
• https://newspack.com
• https://salemreporter.com
• https://bangkokpost.com

Topics we covered in this episode:

• Paywall Project focuses on local publishers' needs.
• Sustainability in local news is a primary goal.
• WordPress is a preferred platform for publishing.
• The project started with small West Virginia newspapers.
• Expansion has led to international clients.
• Consulting is a significant part of the service.
• AI is being utilized to enhance local event listings.
• Migration from other CMSs is a common challenge.
• Building trust within communities is crucial for growth.
• The newsletter is a key tool for audience engagement. Streamlining login processes can reduce admin headaches for publishers.
• Converting free users to paid subscribers can take time.
• Local publishers face unique challenges in the digital landscape.
• The print component of newspapers is often a loss leader.
• Digital subscriptions are becoming the primary revenue source for publishers.
• Emerging digital publishers are focusing on niche content.
• Revenue models are diversifying beyond traditional advertising.
• The Paywall Project aims to support local news sustainability.
• Publishers are increasingly moving towards digital-first strategies.
• The future of local journalism is focused on community engagement and digital innovation.