You all know the pain — you google a recipe and find a bunch of long-winded SEO optimized foodie blog articles that may have a decent recipe buried somewhere under all the keywords and ads.It sucks, but that's what it takes to stay up top on google.

Thanks to Ethan Chlebowski we now have a better option — CookWell.com

Directories and info-products are having a bit of a moment, and I think Cook Well is a fabulous example that other founders and creators can learn from.

Here's why:

• You land on the page and the recipes are right there, product-led in a way.

• The v1 is hella comprehensive, definitely not an MVP but a full, organized resource.

• You learn while using the product.

So enjoy this fresh roast of CookWell and check out the product next time you need inspiration in the kitchen.

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