<p>In this episode, <a href='https://businessjournalism.org/author/ananya-bhargava/'>Ananya Bhargava</a> interviews <a href='https://freeman.tulane.edu/faculty-research/marketing/daniel-mochon'>Daniel Mochon</a>, Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is so effective at driving engagement, and whether a healthier online environment is possible in the future.</p>

In this episode, Ananya Bhargava interviews Daniel Mochon, Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is so effective at driving engagement, and whether a healthier online environment is possible in the future.

<p>In this episode, <a href="https://businessjournalism.org/author/ananya-bhargava/" rel="noopener noreferrer">Ananya Bhargava</a> interviews <a href="https://freeman.tulane.edu/faculty-research/marketing/daniel-mochon" rel="noopener noreferrer">Daniel Mochon</a>, Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is so effective at driving engagement, and whether a healthier online environment is possible in the future.</p>

This has to be rage bait: Outrage-driven engagement on social media

Originally the “How to Cover Money” podcast series, ”We Mean Business” is produced by The Reynolds Center for Business Journalism, designed specifically for journalists who want to cover business better on their beats.

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This has to be rage bait: Outrage-driven engagement on social media

This has to be rage bait: Outrage-driven engagement on social media