This is 30

In this episode, Logan McCarty talks about what it takes to create the income, business, or life you want, and why it starts with believing you can. You’ll learn how to keep going when nobody is buying or interested yet, how to use data instead of emotion to decide what to tweak, and how to know when to stick with something longer before you pivot. 

Main Topics Discussed:

• Why believing you can create anything you want is the first step, and how the barrier to entry changes depending on what you build
• Why a corporate salary can leave you feeling stuck, and what it looks like to build income that doesn’t depend on someone else seeing your value
• What to do when you post, launch, or show up and nobody buys, and why that’s usually a sign to tweak something instead of giving up
• Why you have to repeat your message over and over, even when it feels annoying, and why you should test an idea several times before you pivot
• Why wanting more than the status quo means pushing past people who think your standards are too high

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In this episode, Logan McCarty talks about why it’s so easy to show up for everyone else and so hard to show up for yourself, and how that quietly chips away at your trust in yourself. You’ll learn how to use time blocking as an accountability tool, why holding your own boundaries is what builds self-trust, and how Logan uses a color-coded calendar system to follow through on what she says she’s going to do. If you’ve time-blocked for years and it still hasn’t stuck, this is an extra layer to try.

Main Topics Discussed:

• Why it’s easy to be accountable to everyone else and so hard to say yes to yourself
• How holding boundaries with yourself builds self-trust, and why that’s when more opportunities start to come in
• Why white space on your calendar leads to saying yes to things you never planned to fit in
• How to set up separate color coded calendars you can turn on and off, so you can check your real answer in 10 seconds before agreeing to anything
• Treating your workouts, walks, and breaks like real appointments, the same way you would a doctor’s appointment
• What to ask yourself if you still aren’t following through, and how to tell when the issue is your own boundaries versus people not respecting them
• A quick Sunday check-in to look ahead at the week and adjust before things conflict

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In this episode, Logan McCarty talks about why investing in yourself gets you to your big goals so much faster, and why finding the right people is a huge part of that. You’ll hear the different ways to invest, from your time to mentors, masterminds, and retreats, how the people around you change the way you think and work, and why showing up for what you invest in matters just as much as the investment itself. Logan shares what she took away from a recent business retreat and what she has learned from investing in coaching and mentorship over the past six years.

Main Topics Discussed:

• How the people you spend time with start to change the way you think, work, and see your goals
• Why investing in yourself is about wanting more, not about not being good enough
• The different ways to invest, including your time, one-on-one coaching, masterminds, retreats, and mentors who meet you for coffee
• Why more is not always better, and how to find the people and programs that actually fit you
• Why showing up and holding yourself accountable matters just as much as the investment itself
• How investing from a place of “I want more” instead of “this has to fix everything” makes the process easier and more fun
• Why acting quickly on what you learn is what turns inspiration into results
• How taking care of yourself ties directly into how well you show up in your business

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In this episode, Logan McCarty gives you a crash course on using TikTok to build your personal brand and bring in leads, whether you're a service provider, a coach, a digital product creator, or have a product based business. You'll hear why TikTok is not just silly dances anymore, why having clear unique positioning matters before you start posting, and what to pay attention to so you know it's working. Logan shares a piece of her Scroll to Sales framework, which she normally only gives away in her one on one TikTok intensives.

Main Topics Discussed:

• Who is actually on TikTok, and why it's one of the easiest places to reach a big audience for free
• Why people trust and buy from what they find on TikTok so quickly
• Why unique positioning matters, and how Logan uses it in her own content (what you're the expert in and which pain points you solve)
• Why you can just talk to the camera and still build trust, even if it feels awkward at first
• Why getting to 1,000 followers fast matters so people have somewhere to go when they land on your profile
• The few analytics to watch: profile views, video views, followers, and link in bio clicks
• What to do when a video works, and why you should re-record it instead of reposting it

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In this episode, Logan McCarty breaks down four ways to start diversifying your income, no matter where you are in your career or business right now. She walks through her own path from running a full service marketing agency to building multiple income streams, and shares practical ways you can start doing the same, even if you are still working a full time job.

Main Topics Discussed:

• Starting a side hustle or service based business, and why you do not need to go from zero to a hundred right away
• Becoming an affiliate marketer the right way, from software you already use to platforms like ShopMy, Amazon, and TikTok Shop
• Creating a digital product around what you are already an expert in, from templates to trainings to freebies that grow your email list
• Building a personal brand as the foundation that makes all of the above possible
• How to reverse engineer your goals to figure out which income streams actually make sense for your season of life
• Why showing up consistently and telling people why they should care is the real starting point for any of this

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In this episode, Logan McCarty walks through a simple exercise for figuring out what actually matters to you right now and using that to reset your priorities. She shares the reflection process she does every year on her birthday, why checking in on your values regularly matters more than waiting for a new year, and how to tell when something in your life is working against the things you actually want.

Main Topics Discussed:

• A framework for identifying your own version of health, wealth, and happiness, and using it to evaluate everything you say yes to
• How to recognize when a project, client, or commitment is working against your goals, even when it looks good on paper
• Practical ways to protect your time, like blocking off mornings or afternoons and holding that boundary even when it is tempting to give it up
• Rebuilding simple routines, like meal planning, that make daily life easier without adding pressure
• Why letting go of something that no longer fits can open the door to a better opportunity
• How to notice when you are saying yes to too much and what to do about it before it catches up with you

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In this episode, Logan McCarty gets into what it actually takes to level up your life and your money, and why it has nothing to do with spending money to look successful. You will learn how small, consistent habits are what shape your next level self, how to set up your savings so you can actually afford your goals instead of going into debt for them, and why showing up consistently, even when no one is paying attention yet, is what eventually gets people to trust you and want to work with you.

Main Topics Discussed:

• How embodying your next level self through daily habits works differently than trying to look the part before you are ready
• Structuring savings using buckets so you can fund goals like travel, home projects, or big purchases without debt
• Learning to tell the difference between spending that reflects readiness and spending meant to look successful
• Why consistently showing up and talking about your expertise, even without an audience yet, is what eventually builds trust and referrals
• Why sustainable growth looks like ups and downs rather than constant highs, and how to keep moving forward anyway
  
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In this episode, Logan McCarty talks about what it actually takes to keep working toward your goals when life gets overwhelming, recorded in the middle of packing up her house to move. She shares how she prioritizes what matters most in a busy season, why something almost always has to give, and how to figure out what that should be without giving up on your goals altogether.

Main Topics Discussed:

• Why prioritizing your goals sometimes means waking up earlier or giving something else up temporarily
• How to identify one or two professional and personal priorities to focus on for a season instead of trying to do everything at once
• Deciding what can wait and what cannot, using real examples from Logan's own busy season
• Why small, sustainable changes work better than drastic overnight ones
• The exercise of writing out your goals, checking how realistic they are, and figuring out what needs to change
• Choosing your hard now instead of staying stuck and wishing you had started sooner

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In this episode, Logan McCarty talks about the importance of being intentional with the people you love as life gets busier in your 30s. She shares what prompted this realization during a hectic season of moving and packing, and why putting people on the calendar, rather than hoping you'll get to them eventually, has made such a difference for her and her husband.

Main Topics Discussed:

• Why it is so easy to let life get busy and let time with family and friends slip away
• Creating intentional routines, like a monthly family night or a regular call, so you actually follow through
• How moving closer to some family and further from others has changed the way Logan approaches staying connected
• Balancing time between multiple sides of family, especially around holidays
• Why being fully present, phone away, matters just as much as showing up
• How prioritizing relationships now is shaping the kind of presence Logan wants to have once she has kids

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In this episode, Logan McCarty talks about the difference it has made working with a female financial advisor over the past year and why she believes every high achieving woman needs one in her corner. She walks through what that relationship actually looks like, from combining finances after marriage to navigating unexpected expenses, and shares the real numbers behind what has become possible since bringing her on.

Main Topics Discussed:

• Why Logan avoided dealing with retirement accounts, investing, and combining finances for years as a self employed business owner
• What it actually looks like to work with a financial advisor, from mapping out values and goals to consolidating accounts and debt
• How she and her husband paid off over $15,000 in debt this year without either of them earning more money
• Planning a wedding completely debt free and traveling multiple times, including their honeymoon and a family trip, all while saving for a house
• Why having a financial advisor who is a woman and closer in age has made a real difference in the advice she receives
• How to know if it might be time to bring in a financial advisor, no matter what stage you are at

Book an intro call with my financial advisor, Tina, here.

Connect with Logan:
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