This is 30

In this episode, Logan McCarty gives you a crash course on using TikTok to build your personal brand and bring in leads, whether you're a service provider, a coach, a digital product creator, or have a product based business. You'll hear why TikTok is not just silly dances anymore, why having clear unique positioning matters before you start posting, and what to pay attention to so you know it's working. Logan shares a piece of her Scroll to Sales framework, which she normally only gives away in her one on one TikTok intensives.

Main Topics Discussed:

• Who is actually on TikTok, and why it's one of the easiest places to reach a big audience for free
• Why people trust and buy from what they find on TikTok so quickly
• Why unique positioning matters, and how Logan uses it in her own content (what you're the expert in and which pain points you solve)
• Why you can just talk to the camera and still build trust, even if it feels awkward at first
• Why getting to 1,000 followers fast matters so people have somewhere to go when they land on your profile
• The few analytics to watch: profile views, video views, followers, and link in bio clicks
• What to do when a video works, and why you should re-record it instead of reposting it

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In this episode, Logan McCarty breaks down four ways to start diversifying your income, no matter where you are in your career or business right now. She walks through her own path from running a full service marketing agency to building multiple income streams, and shares practical ways you can start doing the same, even if you are still working a full time job.

Main Topics Discussed:

• Starting a side hustle or service based business, and why you do not need to go from zero to a hundred right away
• Becoming an affiliate marketer the right way, from software you already use to platforms like ShopMy, Amazon, and TikTok Shop
• Creating a digital product around what you are already an expert in, from templates to trainings to freebies that grow your email list
• Building a personal brand as the foundation that makes all of the above possible
• How to reverse engineer your goals to figure out which income streams actually make sense for your season of life
• Why showing up consistently and telling people why they should care is the real starting point for any of this

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In this episode, Logan McCarty walks through a simple exercise for figuring out what actually matters to you right now and using that to reset your priorities. She shares the reflection process she does every year on her birthday, why checking in on your values regularly matters more than waiting for a new year, and how to tell when something in your life is working against the things you actually want.

Main Topics Discussed:

• A framework for identifying your own version of health, wealth, and happiness, and using it to evaluate everything you say yes to
• How to recognize when a project, client, or commitment is working against your goals, even when it looks good on paper
• Practical ways to protect your time, like blocking off mornings or afternoons and holding that boundary even when it is tempting to give it up
• Rebuilding simple routines, like meal planning, that make daily life easier without adding pressure
• Why letting go of something that no longer fits can open the door to a better opportunity
• How to notice when you are saying yes to too much and what to do about it before it catches up with you

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In this episode, Logan McCarty gets into what it actually takes to level up your life and your money, and why it has nothing to do with spending money to look successful. You will learn how small, consistent habits are what shape your next level self, how to set up your savings so you can actually afford your goals instead of going into debt for them, and why showing up consistently, even when no one is paying attention yet, is what eventually gets people to trust you and want to work with you.

Main Topics Discussed:

• How embodying your next level self through daily habits works differently than trying to look the part before you are ready
• Structuring savings using buckets so you can fund goals like travel, home projects, or big purchases without debt
• Learning to tell the difference between spending that reflects readiness and spending meant to look successful
• Why consistently showing up and talking about your expertise, even without an audience yet, is what eventually builds trust and referrals
• Why sustainable growth looks like ups and downs rather than constant highs, and how to keep moving forward anyway
  
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Connect with Logan:
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In this episode, Logan McCarty talks about what it actually takes to keep working toward your goals when life gets overwhelming, recorded in the middle of packing up her house to move. She shares how she prioritizes what matters most in a busy season, why something almost always has to give, and how to figure out what that should be without giving up on your goals altogether.

Main Topics Discussed:

• Why prioritizing your goals sometimes means waking up earlier or giving something else up temporarily
• How to identify one or two professional and personal priorities to focus on for a season instead of trying to do everything at once
• Deciding what can wait and what cannot, using real examples from Logan's own busy season
• Why small, sustainable changes work better than drastic overnight ones
• The exercise of writing out your goals, checking how realistic they are, and figuring out what needs to change
• Choosing your hard now instead of staying stuck and wishing you had started sooner

Connect with Logan:
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In this episode, Logan McCarty talks about the importance of being intentional with the people you love as life gets busier in your 30s. She shares what prompted this realization during a hectic season of moving and packing, and why putting people on the calendar, rather than hoping you'll get to them eventually, has made such a difference for her and her husband.

Main Topics Discussed:

• Why it is so easy to let life get busy and let time with family and friends slip away
• Creating intentional routines, like a monthly family night or a regular call, so you actually follow through
• How moving closer to some family and further from others has changed the way Logan approaches staying connected
• Balancing time between multiple sides of family, especially around holidays
• Why being fully present, phone away, matters just as much as showing up
• How prioritizing relationships now is shaping the kind of presence Logan wants to have once she has kids

Connect with Logan:
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In this episode, Logan McCarty talks about the difference it has made working with a female financial advisor over the past year and why she believes every high achieving woman needs one in her corner. She walks through what that relationship actually looks like, from combining finances after marriage to navigating unexpected expenses, and shares the real numbers behind what has become possible since bringing her on.

Main Topics Discussed:

• Why Logan avoided dealing with retirement accounts, investing, and combining finances for years as a self employed business owner
• What it actually looks like to work with a financial advisor, from mapping out values and goals to consolidating accounts and debt
• How she and her husband paid off over $15,000 in debt this year without either of them earning more money
• Planning a wedding completely debt free and traveling multiple times, including their honeymoon and a family trip, all while saving for a house
• Why having a financial advisor who is a woman and closer in age has made a real difference in the advice she receives
• How to know if it might be time to bring in a financial advisor, no matter what stage you are at

Book an intro call with my financial advisor, Tina, here.

Connect with Logan:
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In this episode, Logan McCarty talks about how her weekends and hobbies have changed as she has gotten older, and why so much of that shift has meant stepping away from drinking. She shares what her weekends actually look like now, how her priorities changed once her goals started requiring more from her, and why finding hobbies that are just for you matters as you move through your 30s.

Main Topics Discussed:

• How weekend habits and hobbies shift as you move from your 20s into your 30s
• Recognizing when drinking or going out stops fitting into the life you actually want
• How friendships can change when your hobbies and habits evolve, and why that is okay
• Choosing to spend time, money, and energy on things that move you toward your goals
• Ideas for building new hobbies in your 30s, from reading to cooking to simply doing nothing
• Why having hobbies that are just for you matters, especially during busy or stressful seasons

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In this episode, Logan McCarty shares why habits and routines are so important, especially for high-achieving women juggling many moving pieces in life. She gives a sneak peek into what has been going on personally and professionally, and how it has caused her to double down and fall back on her habits and routines now more than ever.

Main Topics Discussed:

• Not all stress is bad. Good stress means your dreams are coming true, but holding it together is key
• Managing demanding schedules and big life changes
• The morning and evening routines Logan relies on, and how she adjusts them to flex with her schedule instead of letting them go in busy seasons
• How to establish habits and routines that feel like second nature, and use them to reach your goals
• The weekly money planning habit that makes a huge difference financially
• Why taking care of yourself consistently matters just as much as chasing the goal itself

Resources & Links:

Grab Logan's habit tracker and quarterly goal-setting spreadsheet
Be coached by Logan

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In this episode, Logan McCarty gets real about her lifelong pattern of hyper independence and what it has actually taken to loosen her grip on control in her marriage, her career, and her day to day life. She shares the personal stories that shaped her independent streak, what it looked like to slowly hand over pieces of control to her husband, and why she believes high achieving women can stay ambitious while still learning to lean on other people.

Main Topics Discussed:

• Logan's upbringing and how being raised with a lot of independence shaped how she operates as an adult
• Why so many high achieving women default to doing everything themselves, and what that pattern is usually protecting
• The small, sometimes silly moments that showed Logan just how much control she was holding onto in her relationship, from who drives to who cooks dinner
• How she and her husband built a financial system together after years of both being used to handling everything on their own
• Considering a return to full time work after years of swearing she would never do that again, and what that says about needing more than independence to feel fulfilled
• Learning to notice where control is actually helping you and where it is quietly holding you back
• Why giving up control in one season of life does not mean giving up your ambition, and how this all shifts as your goals and relationships change over time

Links & Resources:

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Connect with Logan:
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