The online advertising model has corrupted our news outlets. Profitability is predicated on traffic, not accuracy. If no one clicks on the articles, and subsequently, if no one sees the ads, then no one gets paid. So to game the system, we started tricking people. We had to find ways to compete against the millions of other publications out there. So we got creative with our headlines.

https://www.timstodz.com/this-is-a-bullshit-headline/