It all starts by finding an accurate way to track the estimated value of every piece of business you sell.

When that happens your agency unlocks unlimited possibilities to forecast your financial future and benchmark current progress.

Things like employee engagement, productivity and profitability can then become very tangible and effective part of your data strategy.

Starting with that simple piece of clean data can't be underestimated, regardless of how long it takes to discover.

That's what I talk to Ryan Deeds, of Assurex Global and host of the Digital Broker Podcast, about his extensive experience combining agency data.