Jennifer Bett Communications' Founder Jennifer Bett Meyer, Managing Director Melissa Duren Conner, and Jenna discuss how today’s leading consumer startups like Lunya, M.Gemi, and Parachute are navigating the new world of PR. Jennifer and Melissa break down the elements of quality PR that drive ROI, emphasize the importance of startups deploying a diverse press strategy, covering multiple story angles and publications, and explain how to assess media outlets based on how they can help you co