This Is Marketing by Seth Godin is a book about the modern marketing landscape. Godin argues that marketers must move beyond traditional tactics and focus on creating meaningful connections with their audiences. He emphasizes that the goal of marketing should not be to simply sell products, but to make a positive impact on the world by understanding and addressing the needs, desires, and worldviews of their target audience. This includes developing a deep understanding of status roles, affiliation, and the emotional drivers that influence decision-making. Godin also stresses the importance of building trust, leveraging network effects, and creating remarkable experiences that resonate with the smallest viable market. He challenges marketers to embrace a more ethical approach, using their skills to create positive change rather than merely seeking profit. The text encourages readers to engage in critical thinking about the impact of their marketing efforts and to prioritize building lasting connections with their audiences.