On today's episode, we get the first of a two-part series on which Tammi and Kim give their personal review of Seth Godin's new book: "This Is Marketing". Tune in to listen to their analysis on how you can apply Seth's book on your marketing efforts and attracting your ideal clients.

To learn more about the Prosperity Economics Movement

http://prosperityeconomicsadvisors.com/how-to-keep-your-mindset-positive-bonus-episode

Links and Resources from this Episode

• https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830

Show Notes

• Applying the book's teachings - 1:34
• You can not see until you learn to see - 2:14
• Helping clients with what they need - 2:38
• Having empathy for the person you seek to serve - 4:11
• Stealing or offering value? - 5:15
• Finding the part of the population that they serve well - 5:47
• How advisors should think - 6:30
• Finding the right people to sell your services - 7:37
• The pool and the ocean - 9:14
• The goal of marketing in the past - 9:23
• Explaining the book's name - 9:42
• The book's conclusion - 10:32
• Figuring out your mission - 12:00
• A different way of doing marketing - 12:44
• Believe vs. want: The product is for people who believe - 16:04
• Find your mission first - 16:34
• Attracting people on the same mission that you are passionate about - 17:32

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