In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Ben Hindman, CEO, Splash, they discuss the data that drives great experiences, connecting most effectively with your customer, and how thoughtful event strategy can empower CRM and drive ROI.

This is Not Your Parent's CRM feat. Ben Hindman, Co-founder & CEO, Splash

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. 

Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. 

This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.

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thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.

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This is Not Your Parent's CRM feat. Ben Hindman, Co-founder & CEO, Splash

This is Not Your Parent's CRM feat. Ben Hindman, Co-founder & CEO, Splash