In this 3rd Episode from Cincinnati, Ohio, promotions, signage, corporate history, and marketing strategy are discussed. Reviewing a section of business history from Proctor and Gamble, their extensive product mix is examined along with their formation. In terms of promotion and signage, the American Sign Museum is introduced and the concept of a neon sign is brought up in an examination of the importance of corporate logos and design. Music and movies play an important role in this episode, a prize is given out, and an internship program is introduced.