"You can still dunk in the dark..." Remember that super bow ad? this is the $10 Million Lesson Funeral Homes Keep Missing...Super Bowl 47. 2013. Third quarter. The lights go out in the Superdome. Total blackout. 34 minutes.Nobody planned for this. Not the NFL. Not the teams. Not the brands who spent millions on commercials.But one brand was ready.Oreo sent out a tweet: "You can still dunk in the dark."Simple image. Black background. One Oreo. Seven words.That tweet got more attention than most of the $4 million commercials that aired that night.Why?Because they understood something most brands miss: Attention doesn't always come when you plan for it. But you better be ready to act when it does. They didn't have a "blackout strategy." They had a SYSTEM. A team ready to move. A culture that could respond in real-time.And when the moment came? They entered the conversation happening in everyone's mind. Right now.Your Oreo MomentEvery death call is your Oreo moment.Unplanned attention. Guaranteed attention. You have a family's complete focus for 3 to 7 days. They trust you with everything. You're there at the worst moment. And then? Nothing. You send a thank you card. Maybe. And you never call again. That's a $10 million Super Bowl ad with no follow-up. That's an Oreo blackout moment with no tweet. You're great at the moment. You're terrible at the momentum. The System You're Missing TodayBrands will spend $10 million for 30 seconds of attention. The smart ones already have the follow-up built. The website. The campaign. The system that starts Monday morning. The dumb ones? Celebrity cameo. Big spend. Then nothing. Here's the truth: The game ends, but the ads don't. People rewatch them. Share them. Rank them. The second life of attention is where the real value lives. Your Super Bowl happens every time the phone rings with a death call. But do you have a system? 90-day check-in? Anniversary card with a real note? Pre-need conversation six months later? Or are you just hoping they'll think of you when the next death happens? The Real Lesson The families most likely to buy pre-need from you aren't strangers. They're the ones who already trust you. The at-need families you served last year. Five years ago. But you never called them back. That's the opportunity you're missing. Not in getting more death calls. In leveraging the ones you already have. Every at-need family is a pre-need lead. Every service is an opportunity to build a relationship that lasts. But you need a system. Not just good intentions. What's your plan for the second life of attention? When that family walks out the door after the service, what happens next? Because the game doesn't end when the service does. That's when it starts. Full episode drops today. Link in comments.by the way...here's that Claude ad that's coming this evening 🤓https://lnkd.in/gDHh5V3W

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