In this video, I discuss the effectiveness of direct sales emails compared to newsletters for most people starting businesses. I present two examples and analyze the analytics behind recent emails I personally sent. I emphasize the importance of a concise and focused sales email with a clear call-to-action (CTA) for better results. While newsletters have higher scalability in the long run, for the majority of us, crafting one-off sales emails yields higher returns in relation to the time invested.