the johnny renaissance files

This is the question every funeral home owner and every preneed agent should be asking right now


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Because if 2025 to 2027 is truly our generation’s Industrial Revolution moment—and I believe it is—then sitting on the sidelines isn’t cautious.It’s reckless.

This kind of innovation doesn’t just cut costs or save time.It reshapes your business.It reshapes lives.It reshapes legacies.

Take what we’re building right now with AI.

Families can begin their funeral plans online—with intention.But instead of just checking boxes or filling out forms, they get to tell their story.They write it in their own words.They start shaping their own legacy—with the help of AI.

It turns pre-need into a living, breathing experience.Not a transaction.A transformation.

This is what the future looks like when you embrace the tools that are finally ready for this industry.

This is how we change your business.Your life.And the lives of the families you serve—for good.



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the johnny renaissance filesBy John Ashworth