Drone businesses have become one of the most popular startups over the last few years. But, why are so many startups struggling to get business and then failing?

There's actually a bunch of reasons, but one of the biggest problems we're seeing (in the real world AND from the metrics we're gathering through the channel) is that everyone is obsessed with having the latest, shiniest, DJI MAVIC 218... Rather than concentrating on building a sustainable business and making sure that they've got the business fundamentals in place to support their aspirations.

So, here - we break down a few things that you should be thinking about if you're looking to start a drone business OR you're looking for a way to make your drone business a success.