The Tokyo Olympics marks the end of, this time around, a 5-year cycle for athletes that will result in a well-earned mental and physical break. But the same applies for those that work with the athletes, including communications professionals.

Lucy Benjamin has worked across the globe in several sports, but most recently, she's been Australian rowing's communications and government relations manager.

Lucy is finishing up at Rowing Australia at the end of the Games, so, in this episode of Michelson Alexander Explains, we talk to Lucy about how the Olympics function from a comms perspective.

TOPICS:

What was the Olympic experience like, given it wasn't what most might've been expecting?

What does the day-to-day of a comms professional look like during the Olympics?

Is there much sense of what Is happening outside of the 'Olympic' bubble?

How does the communications process work for an Olympic sport? What sort of adjustments do you have to make to fall under the AOC's banner?

The Olympics is the peak of media attention and interest from the wider public - from a comms perspective, how important are these two weeks in terms of promotion?

What would it have meant if the Olympics had not been staged? What damage would be done to rowing?

How do you prepare and position your sport for an Olympic year so that you have maximum impact when that year arrives?

How do you convince athletes that telling their stories will help themselves and the sport?

If you're interested in strategic communications advice for your business, the Michelson Alexander team is here to help. Get in touch with us via our website, LinkedIn or Twitter.

Hosts: Jack Banister, Michelson Alexander Lead Copywriter & Shannon Gill, Michelson Alexander Senior Associate

Guest: Lucy Benjamin

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