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‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond
M&S is one of the UK’s most iconic retail brands, but one that had lost its way over the past decade. Hot on the heels of its 2024 Kantar BrandZ Brand of the Year win, +1 million new customers, profits +17.2%, food sales +8.1% and share price +45%, this is the story of its marketing-inspired turnaround from one of its key architects, Marketing Director Sharry Cramond
Hear:
- What she did on the first day in the job
- How one sentence can change everything: ‘Only M&S…’
- The 3 keys to modernising M&S
- How consistency is a creative superpower
- Why ‘product, product, product’ stories are the secret sauce to building differentiation
- How they use Tik Tok differently to create competitive advantage
- Why positive attitude trumps talent
Hosted on Acast. See acast.com/privacy for more information.
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By Dom BoydM&S is one of the UK’s most iconic retail brands, but one that had lost its way over the past decade. Hot on the heels of its 2024 Kantar BrandZ Brand of the Year win, +1 million new customers, profits +17.2%, food sales +8.1% and share price +45%, this is the story of its marketing-inspired turnaround from one of its key architects, Marketing Director Sharry Cramond
Hear:
- What she did on the first day in the job
- How one sentence can change everything: ‘Only M&S…’
- The 3 keys to modernising M&S
- How consistency is a creative superpower
- Why ‘product, product, product’ stories are the secret sauce to building differentiation
- How they use Tik Tok differently to create competitive advantage
- Why positive attitude trumps talent
Hosted on Acast. See acast.com/privacy for more information.