SPECIAL EDITION episode of the SaaSyBoys. 

This week, the boys are entering the D2C space and speaking with... 

A lamp. (To quote Anchorman, "we love lamp!") 

Not just any lamp, however, but one that dispenses water and is set out to permanently solve bedside hydration. 

Introducing: HID SIPS™ founded by the wonderful Daniel Victor.

We chat through the similarities between consumer products and the SaaS space, try to find common ground, and learn that you can't judge a lamp by its shade.

Cheers, ya'll! Stay hydrated!