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As a business owner, there are a ton of numbers for you to keep track of. You've got your revenue, gross revenue, profit, and loss — and these are all good things to keep track of. However, I've found that for freelancers and even agencies or small teams, there is one metric in particular that truly reflects the health, the sustainability, and the profit potential of your business. Let's dive in!
By Jenessa StarkAs a business owner, there are a ton of numbers for you to keep track of. You've got your revenue, gross revenue, profit, and loss — and these are all good things to keep track of. However, I've found that for freelancers and even agencies or small teams, there is one metric in particular that truly reflects the health, the sustainability, and the profit potential of your business. Let's dive in!