Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. 

In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
01:10 First impressions on Open to Criticism's podcast packaging 
01:36 Assessing the show’s cover art 
02:21 Color choices and design insights 
04:44 Breaking down the podcast description 
09:19 Advice for crafting a more compelling podcast description 
14:29 Exploring audience targeting and how it affects a show’s packaging 
16:44 A ChatGPT hack for testing your messaging 
19:22 Why you need to look for an audience that’s already “in motion” 
22:04 Optimizing episode titles and descriptions for engagement 
23:14 How to do custom artwork well 
25:52 Leveraging strong, punchy episode titles 
29:59 The complexities of creating good podcast custom episode artwork 
40:13 Final thoughts on enhancing a podcast’s overall appeal

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Subscribe to Wendy Lloyd's Open to Criticism Podcast
Nat Kadlack
Chat GPT

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback