The EU is working on a concept often dubbed “EU Inc” 👇

→ Easier cross-border business setup
→ Less admin in multiple countries
→ Digital identity + compliance standardisation

For STR operators, this could unlock true multi-country scaling—without the current legal and tax complexity.

It won’t remove local STR rules…

But it could remove a lot of the friction in expanding across borders.

The next growth lever in Europe might be simplification, not just supply.