Estimated Read Time: 4 minutes

Hi everyone,

It’s Stephen Edwards from Gro Profit First Accountants, and welcome to this week’s Profit First Club Newsletter!

This week, I’m diving into a story that still gives me chills—a random encounter on the other side of the world that reminded me of one simple but powerful truth: what you focus on determines your success. I’ll unpack how that moment shaped the rest of my year, how the Profit First system helps you stay laser-focused on what truly matters, and why finishing 2025 strong starts with just one question. Plus, I’ll give you a quick preview of something exciting we’re about to launch—Gro Academy—our brand new platform to help you implement Profit First with even more impact.

Let’s reframe the way we think about profit.

Profit is simply the result of value exchange. Whether you’re a heart surgeon or a business owner, the more value you offer, the more income and freedom you can create. That’s not greed—it’s growth.

Profit allows you to support your team, your clients, and your family. It's the engine for impact.

This summer, I took some time out in Florida and visited Epcot at Disney.

While queueing for margaritas (as you do), I turned around—and there stood Nigel Botterill from the Entrepreneur’s Circle. Total coincidence. Thousands of people there... and yet we crossed paths.

It reminded me of something Nigel once told me during our mastermind:

“Steve, the truth is you’ll probably be successful at whatever you focus on.”

That line kept replaying in my mind, and it’s since helped reshape how I run my business.

My theme for 2025 was simple: Less is more.

As a certified EOS implementer and high-performance coach, I’ve had to be super intentional with my time and energy. I’ve had to cut out the noise and focus on what moves the needle.

Now it’s your turn:
Can you answer this question honestly: What am I focusing on right now?

Because if you can’t... you’re probably not moving toward the results you want.

Profit First isn’t just about setting up bank accounts. It’s about intentionality.

When you pre-allocate your money into Profit, Tax, and Owner’s Pay accounts, you’re aligning your cash with your goals. It’s a focus system disguised as a cash flow strategy.

This quarter, ask yourself:
What are the 1–3 things I must focus on to finish 2025 strong?

Before the end of the year, we’re launching the Gro Academy.

It’s a 9-step Profit First implementation system that will help our clients:

Increase profit

Free up cash

Take control of their finances

If you’ve worked with us before (even as Cheltenham Tax Accountants), you’ll love what’s coming.

Want early access? Just reply and let me know.

Until next time,

Stephen Edwards
Profit First Accountant & Business Coach
Gro Profit First Accountants

wearegro.co.uk