As a member of the online marketing world, you can spend tons of time and money creating digital products for your business that will NEVER sell!

Put you next product or idea through this litmus test to determine whether or not your audience will actually want to buy what you are selling.

A few things to remember:

Don't sell to broke people!

Don't get stuck spending money educating vs. marketing

Listen to the full episode to get the exact tip that will keep you from spending time, money and effort creating