Download the executive summary of the 2026 High Growth Study: www.hingemarketing.com/hgs

What marketing decisions truly drive growth in professional services firms?

In this episode of Spiraling Up, the team explores findings from Hinge’s 2026 High Growth Study through a structured “This or That” conversation, examining the strategic choices that differentiate high-growth firms from their slower-growing peers.

Rather than relying on opinions or industry hype, Austin McNair, Joe Pope, and Mary-Blanche Kraemer use research-backed insights to unpack common marketing tradeoffs—revealing where high-growth firms focus, where they don’t, and why many popular debates miss the point entirely.

Topics include:

• How high-growth firms balance brand building and demand generation
• The role of thought leadership, SEO, and visibility in long-term growth
• Why specialization consistently outperforms broad positioning
• How data—not instinct—should guide marketing strategy

This episode is designed for professional services marketers and firm leaders looking to move beyond surface-level tactics and make smarter, more strategic decisions backed by evidence.

If you want to understand what high-growth firms actually do differently, this conversation delivers the clarity.