Dive deep with Brian and Patrick as they unpack the undeniable strength of guarantees in the business world. Ever wonder why 83% of customers lean towards products or services with a guarantee? It's all about trust, and in this episode, we break down the psychology behind it. From the hilarious misquotes of Tommy Boy to understanding why most consumers just want to take the butcher's word for it, we explore how offering guarantees can be a game-changer for your sales. Strap in ...