In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher. 

So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth. 

Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.

Full show notes:
https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/

#324 - This Proves That EEAT ACTUALLY Works (Kinda)

First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, “The Authority Hacker Podcast” is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Join them every 2 weeks as they interview site owners, marketers and SEO experts, and share their own expertise on everything needed to build and grow a successful online business. The 300+ episodes cover everything from online marketing, affiliate marketing, SEO, content creation, website building, and more. Whether you’re a seasoned entrepreneur or just starting out, you’ll get the latest insights and strategies for growing your site and generating passive income.
With a focus on actionable strategies and practical tips, each episode is designed to help you take your online business to the next level. You'll learn everything you need to create high quality content, build links, and get your website on the first page of Google, Bing and Yahoo, and a whole lot more. All of the reviews say that this podcast is honest, insightful and informative. Come and join the international community of Authority Hackers - Subscribe now.

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Let’s face it.
Google is probably never going to be the same easy traffic source it has always been. You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to. So the question a lot of people are asking now is: 
What now? 

#335 - How We Make Money From Facebook

As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 

#334 - March Core Update Analysis with Lily Ray

RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. 

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
____________________________________________
A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

#333 - The Secret to RTINGS.com's SEO Success

Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. 

It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.

So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/ 
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Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/

#332 - 4 PROVEN Steps To Beat Google Updates

Did you know that Google is about to introduce a new web vital metric? 

#324 - This Proves That EEAT ACTUALLY Works (Kinda)

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