Welcome to another episode of Business Diaries - Real Startup Stories. This one is wild. I sat down with Annissa and Mohsin, who built an e-commerce brand from her bedroom and scaled it to £30M in total revenue in just 6 years… before losing it all. No fluff. No pretending. Just the real story behind the numbers. In this episode we cover: • How they started their brand from scratch with no experience • The steps they took to scale to £30M • What rapid growth actually does behind the scenes • The mistakes that led to everything collapsing • The reality of losing a business you built from nothing • Lessons every entrepreneur needs to hear before scaling This episode is for anyone building a brand, running a business, or chasing growth — because sometimes growing too fast can cost you everything. If you enjoy these real, unfiltered startup stories, make sure to subscribe and follow the journey. Business Diaries - Real Startup Stories Real people. Real businesses. Real lessons. Follow their journey Instagram: http://instagram.com/annissatalksbusiness TikTok: https://tiktok.com/@annissatalksbusiness Website: https://learn.lumosense.co.uk/annissa?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleARImyFleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAacpYeQyyy-sZbnY-NIO609X7WGtwr27-kiZ8SLkp1ZdUdiY_oQevYsmRMpjmg_aem_ItI4wVY0wbR0M-Z3lwEVrw Follow my journey: Instagram: https://www.instagram.com/realstartup... TikTok: https://www.tiktok.com/@jamesbusiness...