Small businesses that thrive from the support of the local community lose out in the larger market due to pricing and supply power of the big-box retailers and ecommerce giants.

In a bid to help SMEs establish customer loyalty, the duo founded their startup, Enthrall Labs, in 2017.

Ankita and Amitabh, founders of Enthrall Labs HyPerk.

If you include small manufacturing business and professionals the total number of small businesses is 50 million in India.

With HyPerk Enthrall Labs' target market includes businesses such as restaurants, grocery stores, pharmacy stores, pet stores. | To read full story, visit https://startuparound.com/read/1583454606.3234482/This-SaaS-startup-helps-small-businesses,-single-store-retailers-create-customer-retention-programmes?ref=audio_experience