Whether you're a mortgage professional or real estate agent navigating today's challenging market, this conversation with Haley Parker, Chief Business Development Officer at Fairway, delivers actionable marketing insights you won't want to miss.

What you'll learn:

• Why traditional "calendar marketing" (National Hot Dog Day posts) no longer works
• How to cut through the noise and develop an intentional marketing strategy
• The importance of telling authentic stories about how you help clients
• Why vulnerability and relatability matter more than polished perfection
• How to showcase your niche and build trust without oversharing
• Why industry experience matters in creating effective marketing
• Practical ways to adapt your marketing during market shifts
• The difference between marketing for eyeballs versus building relationships
• How to stay focused amid constant "shiny object" distractions

Join Ella Gurfinkel as she and Haley discuss the evolution of mortgage marketing, the power of authenticity, and how to create content that resonates with your audience in meaningful ways that actually generate business.